The potential customer is inundated with countless advertising messages, which are presented to him via posters, radio, television, magazines, flyers, Internet advertising.
The telephone enables communication between sender and receiver. The potential customer is not simply flooded with “messages”, but is given the chance to communicate, react and interact on the phone. The telephone conversation also offers the opportunity to create trust.
The two-way communication by telephone makes it possible to respond specifically to the respective customer, to determine his or her wishes and needs, to make him or her a tailor-made offer and to refute possible objections. Further positive results of a cold acquisition telephone call can be an appointment with the field representative and also gaining additional information about the respective customer.
For many salespeople, telephoning is an unpleasant task or there is no time for acquisition due to customer visits. In addition, increasingly saturated markets and ever stronger competition are coming. Only a professionally prepared and implemented telephone acquisition measure will lead to long-term success. A very good preparation is achieved by creating a concept, deploying trained personnel and creating a target group-specific telephone guide.
This is exactly what MKV Consult has specialized in. You are welcome to contact us! We are sure that we can give your sales department the right impulse.