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Digitisation poses challenges to marketing organisations and decision-makers that rarely affect just individual company divisions, but rather the entire corporate strategy, corporate culture, organisation and all operational processes. For this reason, it is not surprising that digital projects, initially supposedly isolated, quickly require a complete change process in all areas of the company, often combined […]
“Smart Factory” and the Internet of Things, in which objects are networked and communicate digitally with each other, has long been in full swing. At the same time, a new trend is emerging to give production a more human touch again. We are talking about “Industry 5.0” or the collaborating industry. This renaissance of human […]
Sales and marketing belong together! Sales and marketing both pursue the same goal: safeguarding the company and growth of the company. Sales is a direct process in which the salesperson talks to the customer and steers him or her towards a purchase. This can be done in person, by phone or via a digital communication medium […]
Distribution of technical products The sale of technical products follows its own rules. In most cases, these goods are innovative products and services which require a relatively high level of explanation. Such aspects are also relevant when it comes to acquiring new customers, as this requires more time or a more effective approach. A well […]