Sales and marketing belong together! Sales and marketing both pursue the same goal: safeguarding the company and growth of the company. Sales is a direct process in which the salesperson talks to the customer and steers him or her towards a purchase. This can be done in person, by phone or via a digital communication medium […]

“Smart Factory” and the Internet of Things, in which objects are networked and communicate digitally with each other, has long been in full swing. At the same time, a new trend is emerging to give production a more human touch again. We are talking about “Industry 5.0” or the collaborating industry. This renaissance of human […]

Distribution of technical products The sale of technical products follows its own rules. In most cases, these goods are innovative products and services which require a relatively high level of explanation. Such aspects are also relevant when it comes to acquiring new customers, as this requires more time or a more effective approach. A well […]